Welcome to NaiveFly: Creating timeless elegance sustainably

At NaiveFly, we transcend fashion norms to embrace a commitment to slow fashion, simplicity, and an eco-friendly lifestyle.

We are two cofounders of our brand NaiveFly founders Baiba Bērziņa and Viktorija Kaparkalēja. Both of us redefine style through conscious craftsmanship.

Meet Baiba: From an office worker to a craftswoman
Baiba's journey from an office worker to a passionate seamstress embodies the essence of NaiveFly. Baiba is responsible for patterns, sewing techniques and sewing. Each piece she creates is a combination of elegance and dedicated artistry.

Meet Viktorija: Author of creative touch
Viktorija, a graphic design expert and mother of two, brings creativity and thoughtfulness to NaiveFly projects. Viktorija is responsible for homepage, social networks, photos and videos. Her unconventional approach gives our sustainable vision a unique charm.

Sustainable stories, every stitch from the heart
Our collection speaks of careful craftsmanship and a deep love for our planet. Beyond fashion trends, NaiveFly invites you to invest in products that stand the test of time and sustainability.
Our brand focuses on two main directions. The first is our line of basic garments, which includes essential pieces like shirts, shirt dresses, and pencil skirts, designed to offer timeless style and versatility. The second direction is our zero waste or low waste collection, which emphasizes sustainability by using creative design techniques to minimize fabric waste and create unique garments. Both lines reflect our commitment to high-quality, sustainable fashion that caters to the diverse needs of our customers. We have developed our project independently. With very little start-up capital, we focused on our creativity, resourcefulness, and passion for sustainable fashion to build our brand from the ground up. This approach allowed us to maintain full control over our vision and values, ensuring that every decision aligns with our commitment to ethical practices.

Join the movement
Explore NaiveFly carefully curated collection and become part of a movement that supports sustainable, eco-friendly fashion. Thank you for joining us on this journey!

Baiba Bērziņa un Viktorija Kaparkalēja
Founders, NaiveFly
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